BETTER TOGETHER

Activate in-market accounts with combined demand and ABM intelligence

Talk with a demand expert

POWERED BY INFUSE DEMAND GENERATION & DEMANDBASE ABM

INFUSE deploys real-time demand generation with your Demandbase target accounts, uncovering the most successful touchpoints to maximize campaign outcomes

Prioritize

Execute with an always-on, qualified audience

Qualified accounts sync from Demandbase to INFUSE demand generation programs, with no manual list exports

Orchestrate

Deploy omnichannel demand across the whole buying group

INFUSE demand experts run one coordinated program across every touchpoint, tracking stakeholder behavior at every account to maximize outcomes

Illuminate

Enhance ABM and demand generation with a single source of truth

Pinpoint verified, opt-in contacts inside your Demandbase target accounts, and drive qualified engagement with INFUSE first-party data.

INFUSE exclusive

The full buyer journey, activated

Demandbase reveals accounts within each journey stage created by you.

Journey stage

Aware
Interested
Engaged
MQA
Pipeline
Opp.
Customer
Cross-Sell
Eng.

INFUSE actions Demandbase intelligence, matching content to each stakeholder's journey stage to boost conversions end to end.

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FAQs

What is the INFUSE and Demandbase integration?

The INFUSE and Demandbase integration connects your Demandbase account lists to your INFUSE demand generation programs. Your qualified accounts flow to INFUSE and enter omnichannel demand campaigns, with account engagement tracked in the INFUSE Demand Accelerator.

How does the integration work?

The connection runs between Demandbase and INFUSE using credentials provided at setup. Once connected, Demandbase sends your account lists to INFUSE. The INFUSE team activates omnichannel demand across the full buying group, and account engagement is tracked and reported by the INFUSE Client Success team. Credentials are provided by INFUSE and handled securely, adhering to global privacy and cybersecurity standards.

Why does reaching the whole buying group matter?

B2B buying groups average 9 to 10 stakeholders, and up to 24% of purchases involve 15 or more people (INFUSE Voice of the Buyer 2026). Reaching one or two contacts leaves deals to stall on the roles nobody engaged. Full buying group coverage is a leading indicator of late-stage conversion.

READY TO TURN YOUR TARGET ACCOUNTS INTO PIPELINE?

Talk with a demand expert to prioritize your Demandbase accounts, engage the full buying group, and turn account intelligence into growth.